Sanoma Media Finland turns to Actian for data intelligence got

Sanoma Media Finland is the nation’s leading media company, with extensive reach across print, TV, radio, and digital platforms. Operating in a highly data-driven environment, Sanoma delivers relevant content to diverse audiences and trusted insights to advertisers. The company’s mission focuses on innovation, competitiveness, and effective service through data-driven decisions.

Sanoma’s data was siloed across departments, lacked clear ownership, and had inconsistent definitions, resulting in reduced collaboration and limited access. The complex IT environment

Sanoma’s data was siloed across departments, lacked clear ownership, and had inconsistent definitions, resulting in reduced collaboration and limited access. The complex IT environment

Implementing the Actian Data Intelligence Platform allowed Sanoma to:Break down data silos for better collaboration and accountability.Enhance transparency to enable users to easily find and trust data.Empower more employees to use data in their work.Align departments with shared definitions and concepts.Enable innovation with a unified, reliable data foundation.Sanoma now informs and serves nearly all of Finland through efficient, data-driven operations. Auntie